A popular, high-end fashion brand was under heat recently after the launch of their latest product. Targetted at men, the new product is described as a sarong or wrap-around skirt with a slit at the hem and draped detailing in the front. Priced at nearly Rs. 6000, these infamous sarongs have been grabbing eyeballs for many reasons.
The irony, as any Indian can rightly spot in seconds, is that the concept of a ‘skirt for men’ has been in existence from time immemorial in India. In fact, it was something we have all seen our grandfathers and fathers adorn. The humble lungi seemed to have inspired the international fashion icon’s imagination and led to the birth of this fancy male sarong.
Expectedly, Twitterati went into a frenzy and some of the tweets were downright hilarious!
Zara out here selling macawis for £70?! I'm good g – I'll just get my dads one from his cupboard for free 😂 pic.twitter.com/YGzMgNIvjm
— General Nasir (@GeneralNasir) January 29, 2018
Wrt Zara selling lungis for 60+ Euros, if we ever move to Spain, I have full plans to loot the innocent. I am going to sell Dosa as vegan (gluten free?) rice crepes, Sambhar as vegan lentil curries and so on. I think patialas will do well too.
— Sarita (@ViolentVeggy) January 30, 2018